by Gary Chandler | Sep 12, 2022 | Marketing
Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
by Gary Chandler | Aug 23, 2022 | Marketing
GA4 More Compliant With Data Privacy Laws Google Analytics will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts to GA4 now, if you haven’t...
by Gary Chandler | Jul 21, 2022 | Marketing
Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
by Gary Chandler | Jun 1, 2019 | Marketing
Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
by Gary Chandler | Sep 17, 2009 | Marketing
Chandler Writes Language and Travel Guide A Colorado author hopes to attract more visitors to Southeast Asia to help save Indonesia’s tigers, orangutans, elephants, rhinos and other endangered species. Colorado native Gary R. Chandler, a public affairs and marketing...
