by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now...
by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
by Gary Chandler | Mar 5, 2018 | Marketing, Social Media
Social Media and Online Marketing If a picture is worth a thousand words, a viral meme or video on social media is worth exponentially more. Advocates, marketers and public policy pros are embracing the power of social media, pop culture, politics and memes. Some are...
by Gary Chandler | Mar 15, 2016 | Brand Management, Marketing
Naming Your Organization, Product Or Service One of the most important steps in the branding process is choosing a name. The same basic process holds true for products, services and the company itself. Some companies have spent millions of dollars on branding firms....
by Gary Chandler | Nov 9, 2010 | Cause Marketing, Marketing
Phoenix PR Firm Helps Nonprofits Build Brand, Bottom Line, Better World Nonprofits and cause-related organizations have a great chance to help themselves, while helping others. A US PR firm is helping them build their bottom lines and a better world. Marketing and PR...
