by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now... 
by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many... 
by Gary Chandler | Mar 5, 2018 | Marketing, Social Media
Social Media and Online Marketing If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy pros are embracing the power of social media, pop culture, politics and memes. Some are having... by Gary Chandler | Jan 26, 2016 | Content Marketing, Marketing, Search Engine Marketing
Positioning, Messaging, Networking The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning... by Gary Chandler | Nov 9, 2010 | Advocacy, Cause Marketing, Marketing
Build Brand, Bottom Line, Better World Nonprofits and cause-related organizations have a great chance to help themselves, while helping others. A US PR firm is helping them build their bottom lines and a better world. Marketing and PR firm Crossbow Communications is...