Avoid Common Marketing Mistakes

Avoid Common Marketing Mistakes

Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
Best Practices In Brand Management

Best Practices In Brand Management

Naming Your Organization, Product Or Service One of the most important steps in the branding process is choosing a name. The same basic process holds true for products, services and the company itself. Some companies have spent millions of dollars on branding firms....