Improve Google Ads With Value Rules

Improve Google Ads With Value Rules

Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
Advertisers Should Embrace Google Analytics 4

Advertisers Should Embrace Google Analytics 4

GA4 More Compliant With Data Privacy Laws Google Analytics will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts to GA4 now, if you haven’t...
Best Practices Evolving With Google Ads

Best Practices Evolving With Google Ads

Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
Avoid Common Marketing Mistakes

Avoid Common Marketing Mistakes

Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
Denver PR Firm Promoting Indonesia Tourism

Denver PR Firm Promoting Indonesia Tourism

Chandler Writes Language and Travel Guide A Colorado author hopes to attract more visitors to Southeast Asia to help save Indonesia’s tigers, orangutans, elephants, rhinos and other endangered species. Colorado native Gary R. Chandler, a public affairs and marketing...