by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now... 
by Gary Chandler | Jun 1, 2019 | Market Research, Marketing, Public Relations
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many... 
by Gary Chandler | Mar 5, 2018 | Marketing, Public Affairs, Public Relations, Social Media
Social Media Refining The Art, Science Of Memes If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes.... 
by Gary Chandler | Jan 26, 2016 | Content Marketing, Marketing, Search Engine Marketing
PR Firm Practices CSR The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning and... 
by Gary Chandler | Dec 2, 2014 | Cause Marketing, Marketing, Public Relations, Sponsorships
Marketing Firm Recommends Targeting, Customization By Abby Clemence, Infinity Sponsorship Nonprofit marketing isn’t that different from the mainstream corporate world. Competition is tough and budgets are tight. Unfortunately, when it comes to seeking and... 
by Gary Chandler | Feb 3, 2014 | Marketing, Media Relations, Public Relations, Social Media
Traditional Media Coverage Fuels Social Media In this first-of-its-kind study, Nielsen measured the impact of third-party content (media coverage), user reviews, and branded content on driving familiarity, affinity, and purchase intent across multiple product...