by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now... 
by Gary Chandler | Sep 2, 2019 | Climate Change, Forest Conservation, Issue Management
Deforestation Demands Crisis Communications For the first time in history, deforestation is becoming global news. It’s about time. Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation... 
by Gary Chandler | Aug 9, 2019 | Media Relations, Public Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword... 
by Gary Chandler | Oct 12, 2018 | Issue Management, Market Research, Polls
Polls Used To Silence Voices, Not Amplify Them Constructing Public Opinion is a classic documentary that explodes the myth that politicians too often cave into polling numbers, that too little leadership and too much knee-jerk democracy is at the root of Americans’... 
by Gary Chandler | Dec 7, 2011 | Public Affairs, Public Relations
PR Firms Finding New World With 2010 nearly in the rear-view mirror, and thoughts moving ahead to a (hopefully) bright and prosperous 2011, we thought it appropriate to start a new tradition for the PRSay blog of predicting trends within the profession for the year...