by Gary Chandler | Sep 12, 2022 | Marketing
Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
by Gary Chandler | Aug 23, 2022 | Marketing
GA4 More Compliant With Data Privacy Laws Google Analytics will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts to GA4 now, if you haven’t...
by Gary Chandler | Jul 21, 2022 | Marketing
Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
by Gary Chandler | Jun 15, 2022 | Government Relations
Campaigns For Fossil Fuels Under Fire Reps. Raúl Grijalva (D-AZ) and Katie Porter (D-CA) on Monday requested documents from five public relations firms and the American Petroleum Institute (API) detailing their work for fossil fuel companies. Porter...
by Gary Chandler | May 30, 2022 | Public Health
Cities, States Suing Chemical Companies Over Water Contamination Thanks to a massive chemistry experiment that has gone horribly wrong, most people in the United States, and likely the world, have a harmful chemical in their bodies. A chemical cocktail designed to...
