Improve Google Ads With Value Rules

Improve Google Ads With Value Rules

Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
Advertisers Should Embrace Google Analytics 4

Advertisers Should Embrace Google Analytics 4

GA4 More Compliant With Data Privacy Laws Google Analytics will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts to GA4 now, if you haven’t...
Best Practices Evolving With Google Ads

Best Practices Evolving With Google Ads

Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
PFAS A Public Health Disaster

PFAS A Public Health Disaster

Cities, States Suing Chemical Companies Over Water Contamination Thanks to a massive chemistry experiment that has gone horribly wrong, most people in the United States, and likely the world, have a harmful chemical in their bodies. A chemical cocktail designed to...