by Gary Chandler | Sep 19, 2023 | Brand Management
Best Practices Include Prevention, Detection, Response Cybersecurity is the practice of protecting systems, networks, and data from unauthorized access, use, disclosure, disruption, modification, or destruction. Brand management is the process of creating, developing,...
by Gary Chandler | Jul 4, 2023 | Brand Management
AI Alone Might Miss The Mark Gen AI is taking a seat at the artistic table, including motion pictures, music and advertising. It is unlikely that AI will completely replace advertising copywriters in the near future. AI tools can be a helpful resource for generating...
by Gary Chandler | Jun 4, 2023 | Marketing
AI Taking The Customer Experience To New Levels Artificial intelligence (AI) is rapidly transforming the marketing landscape, providing marketers with new tools and insights to reach and engage customers more cost-effectively. Marketers are using AI to write copy,...
by Gary Chandler | May 6, 2023 | Corporate Social Responsibility
Regulations Unlikely To Stop Cyber Criminals Artificial Intelligence is gaining momentum every day. It has the potential to help transform industries and our lives. Unfortunately, AI also has the potential to work against society. Some experts say that regulation will...
by Gary Chandler | Mar 3, 2023 | Marketing
AI and Data Privacy Transforming Marketing Artificial intelligence is shaking up the marketing world. Generative AI is proving itself as a source of content, copy, speeches, analytics and innovation. What else can we expect in 2023? Authenticity will matter most on...
by Gary Chandler | Feb 2, 2023 | Marketing, Uncategorized
Goals, Targeting Strategies Drive Messaging One of the major reasons that businesses fail is because they fail to plan. Marketing is no exception to this rule. Even a simple marketing plan is better than none. A marketing plan can help us identify issues and...
by Gary Chandler | Jan 2, 2023 | Marketing
Data-Driven Decisions and Artificial Intelligence More Important In 2023, personalized marketing campaigns will be even more important, and B2B companies must continue leveraging data for innovation and cost-effectiveness. The growing use of AI and automation in...
by Gary Chandler | Sep 12, 2022 | Marketing
Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
by Gary Chandler | Aug 23, 2022 | Marketing
GA4 More Compliant With Data Privacy Laws Google Analytics (known as Universal Analytics) will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts...
by Gary Chandler | Jul 21, 2022 | Marketing
Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
