by Gary Chandler | Sep 12, 2022 | Marketing
Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
by Gary Chandler | Aug 23, 2022 | Marketing
GA4 More Compliant With Data Privacy Laws Google Analytics will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts to GA4 now, if you haven’t...
by Gary Chandler | Jul 21, 2022 | Marketing
Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
by Gary Chandler | Jun 15, 2022 | Government Relations
Campaigns For Fossil Fuels Under Fire Reps. Raúl Grijalva (D-AZ) and Katie Porter (D-CA) on Monday requested documents from five public relations firms and the American Petroleum Institute (API) detailing their work for fossil fuel companies. Porter...
by Gary Chandler | May 30, 2022 | Public Health
Cities, States Suing Chemical Companies Over Water Contamination Thanks to a massive chemistry experiment that has gone horribly wrong, most people in the United States, and likely the world, have a harmful chemical in their bodies. A chemical cocktail designed to...
by Gary Chandler | Apr 19, 2022 | ESG
Impact Investments Demand Transparency, Spotlight Investors are scrambling to get their arms around the risks associated with the new normal. Climate change, carbon emissions, supply chain, equality, and human rights represent unknown risks in financial markets....
by Gary Chandler | Mar 27, 2022 | Climate Change
SEC Wants Transparency On Greenhouse Gas Emissions Oil and gas companies have suppressed information about health and environmental impacts of the fossil fuel industry for decades. Even the Environmental Protection Agency has lied about many risks associated with...
by Gary Chandler | Feb 12, 2022 | Biodiversity
Stakeholder Management Plans Running Behind As a Colorado native, I’m excited about the return of wolves to our beautiful state. Unfortunately, state wildlife agencies are preoccupied with the reintroduction of the species, but not the natural return of these...
by Gary Chandler | Jan 11, 2022 | Social Media
DiCaprio Demonstrates Best Practices On Social Media Deforestation is one of the leading factors driving global warming, climate change and loss of biodiversity. Many people are risking their lives to defend our forests and our planet. It’s hard to believe that a...
by Gary Chandler | Dec 4, 2021 | Market Research
Phoenix PR Firm Shares Best Practices In Brand Management The best brands in the world don’t operate in a vacuum. The best brands have a firm pulse on the direction and momentum of each market segment. They know what their customers want and need. Successful brands...
