by Gary Chandler | Sep 2, 2019 | Climate Change, Forest Conservation, Issue Management
Deforestation Demands Crisis Communications For the first time in history, deforestation is becoming global news. It’s about time. Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation... 
by Gary Chandler | Aug 9, 2019 | Media Relations, Public Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword... by Gary Chandler | Jul 4, 2019 | Climate Change, Corporate Social Responsibility, Leadership, Public Affairs
Global Programs Promote Sustainability, Resiliency Climate change is gaining momentum as global warming heats up. The impact on nations, cities, farms and ecosystems is rising fast. People are growing increasingly frustrated with elected officials who refuse to... 
by Gary Chandler | Jun 1, 2019 | Market Research, Marketing, Public Relations
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many... 
by Gary Chandler | May 9, 2019 | Crisis Communications, Issue Management, Reputation Management
Public Safety The First Priority In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it’s... 
by Gary Chandler | Apr 8, 2019 | Climate Change, Public Affairs
Democrats Form Climate Crisis Committee In the past year, cities and towns have been wiped off the map by the effects of fires, floods and hurricanes. With these catastrophes as the backdrop, the great Green New Deal generated a great deal of interest across the... 
by Gary Chandler | Mar 13, 2019 | Climate Change, Energy Policy, Politics
Colorado Students Speak Up Against Global Warming Greta Thunberg, a 16-year-old Swedish activist, has skipped school to strike on the steps of Stockholm’s Parliament building each Friday since August 2018 to demand government action on climate change. Students... 
by Gary Chandler | Feb 12, 2019 | Climate Change, Corporate Leadership, Corporate Social Responsibility
Patagonia Saving The Planet Outdoor apparel icon Patagonia is becoming more vocal and more politically active to help promote environmental conservation. Hopefully, more companies will follow its example. “We’re in business to save our home planet,” said CEO Rose... 
by Gary Chandler | Jan 2, 2019 | Education, Issue Management, Public Affairs
Too Late For Reformers Governor Hickenlooper unveiled an educational blueprint for Colorado on his way out of office. Better late than never. It seems to be more political posturing for a possible presidential candidate because the report has no teeth and no... 
by Gary Chandler | Dec 10, 2018 | Biodiversity, Public Affairs, Public Land, Water Management
Watersheds Not For Sale The United States has about 640 million acres of public lands—an area more than seven times larger than Germany. If America needs a wall for defense, we need it around our public lands—which are critical to our heritage and homeland... 
by Gary Chandler | Nov 8, 2018 | Government Relations, Politics, Public Affairs
Fascism Threatening Capitalism Editor’s Note: The following book review was published in the Guardian two years ago. The momentum of global fascism continues today under the illusion of free-market capitalism and democracy. Patriots are being duped. Since this... 
by Gary Chandler | Sep 16, 2018 | Corporate Leadership, Public Affairs, Public Relations
Boycott Flattened Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated plenty of free publicity and a spike in sales. The... by Gary Chandler | Aug 4, 2018 | Endangered Species, Legislation, Polls, Public Affairs
Public Opinion Ignored The Endangered Species Act is the most important law in the United States for conserving biodiversity and halting the extinction of species. The Trump administration, aided by Citizens United, is poised to cripple the Act to promote fossil... 
by Gary Chandler | Jul 4, 2018 | Chronic Wasting Disease, Prion Disease, Public Health
Reforms Can Save Lives Editor’s Note: In April 2019, Dr. Stanley Prusiner published conclusive evidence that Alzheimer’s disease is a prion disease. The implications are far-reaching. It impacts 50-100 million victims, their family, friends and caregivers.... by Gary Chandler | Jun 4, 2018 | Energy Policy, Public Affairs, Public Health
Health, Safety Concerns Remain Fracking isn’t new to the Rocky Mountains. The oil industry drilled its first fracking well near Boulder in 1901. The practice gained notoriety in the state with the infamous oil shale project near Parachute several decades ago,... 
by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing, Social Media
Content, Links, User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to... 
by Gary Chandler | Apr 28, 2018 | Education, Legislation, Public Affairs
Educators Standing Up To Legislators By Simon Romero, Jack Healy and Julie Turkewitz, The New York Times Thousands of teachers in Arizona and Colorado walked out of their classrooms on Thursday to demand more funding for public schools, the latest surge of a teacher... 
by Gary Chandler | Mar 5, 2018 | Marketing, Public Affairs, Public Relations, Social Media
Social Media Refining The Art, Science Of Memes If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes.... 