by Gary Chandler | Jun 18, 2020 | Leadership, Public Affairs, Public Health
Pathway Management Critical To COVID-19 Containment The coronavirus has changed the world in just a few months. Millions of people have been infected and thousands have died. Entire industries have been upended, reformed and refined. Due to misinformation,... by Gary Chandler | May 5, 2020 | Branding, Corporate Social Responsibility, Stakeholder Relations
Promote Safety First During Pandemic The coronavirus has billions of people and millions of businesses fighting for survival. Of course, our first concern is for our nation, communities and families. On the economic front, few brands will be untouched. The crisis will... by Gary Chandler | Apr 23, 2020 | Crisis Communications, Government Relations, Public Health
Best Practices In Pathway Management, Stakeholder Engagement As the United States and the rest of the world battle the deadly coronavirus, best practices regarding pathway management and crisis communications are in short supply. Americans deserve more than a... by Gary Chandler | Mar 7, 2020 | Crisis Communications, Public Health, Stakeholder Relations
Public Health Impacted By Critical Communications Many companies think a crisis will never happen to them. In reality, crisis situations affect businesses of all sizes and industries every day. The following best practices, however, will help outline and deploy an... 
by Gary Chandler | Feb 16, 2020 | Endangered Species, Environmental Protection
Stakeholders Excluded From Public Comment By Kelsey Yule, PhD Ecologist and Evolutionary Biologist I have spent the past seven years studying the rich biological communities of Arizona’s Sonoran Desert. Few places there are more captivating than the Organ Pipe Cactus... 
by Gary Chandler | Jan 11, 2020 | Corporate Leadership, Crisis Communications, Public Relations
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s “most influential PR figure.” He founded the public... 
by Gary Chandler | Dec 15, 2019 | Polls, Public Affairs
Government Corruption Concerns Citizens This year’s Public Affairs Pulse survey examines many topics of interest to the American public, as well as those who follow political and business issues. They include a close look at the creatures and behaviors found in the... 
by Gary Chandler | Nov 18, 2019 | Public Relations, Social Media, Stakeholder Relations
Best Practices On Social Media Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. How Often to Post On... 
by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now... 
by Gary Chandler | Sep 2, 2019 | Climate Change, Issue Management
Deforestation Demands Crisis Communications For the first time in history, deforestation is becoming global news. It’s about time. Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation... 
by Gary Chandler | Aug 9, 2019 | Branding, Media Relations, Public Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword... by Gary Chandler | Jul 4, 2019 | Biodiversity, Climate Change, Issue Management
Global Programs Promote Biodiversity, Sustainability Climate change is gaining momentum as global warming heats up. The impact on nations, cities, farms and ecosystems is rising fast. People are growing increasingly frustrated with elected officials who refuse to... by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many... 
by Gary Chandler | May 9, 2019 | Crisis Communications, Issue Management, Reputation Management
Actions More Important Than Words In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it’s... by Gary Chandler | Apr 8, 2019 | Climate Change, Public Affairs
Democrats Form Climate Crisis Committee In the past year, cities and towns have been wiped off the map by the effects of fires, floods and hurricanes. With these catastrophes as the backdrop, the great Green New Deal generated a great deal of interest across the... 
by Gary Chandler | Mar 13, 2019 | Climate Change, Leadership, Politics
Students Shaping Public Opinion Greta Thunberg, a 16-year-old Swedish activist, has skipped school to strike on the steps of Stockholm’s Parliament building each Friday since August 2018 to demand government action on climate change. “You say you love... 
by Gary Chandler | Feb 12, 2019 | Climate Change, Corporate Leadership, Corporate Social Responsibility
Patagonia Defined The Triple Bottom Line Outdoor apparel icon Patagonia is becoming more vocal and more politically active to help promote environmental conservation. Hopefully, more companies will follow its example. “We’re in business to save our home planet,” said... 
by Gary Chandler | Jan 2, 2019 | Education, Issue Management, Public Affairs
Report Too Late For Education Reformers Governor Hickenlooper unveiled an educational blueprint for Colorado on his way out of office. Better late than never. It seems to be more political posturing for a possible presidential candidate because the report has no teeth... 