by Gary Chandler | Jun 27, 2017 | Search Engine Optimization
Blogging Builds Online Presence, Influence The digital revolution is accelerating the transformation of marketing, public relations and advocacy. Channels continue to expand and evolve, while misinformation, disinformation, propaganda and fake news proliferate. While...
by Gary Chandler | Mar 31, 2013 | Search Engine Optimization
Strategic Planning Pays Dividends Search engine marketing (SEM) is one of the hottest trends in marketing and advocacy today. It’s a combination of art and science and the rules are changing daily. Some companies are mining the organic search results, while...
by Gary Chandler | Mar 29, 2012 | Search Engine Optimization
SEO Best Practices As I wrap my head around Google’s latest algorithm update, there’s another release that changes the game. While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers...
by Gary Chandler | Mar 18, 2011 | Public Relations
Search, Social Tactics Critical To Online Visibility The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a...
