by Gary Chandler | Jan 11, 2020 | Corporate Leadership, Crisis Communications, Public Relations
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s “most influential PR figure.” He founded the public... 
by Gary Chandler | Dec 5, 2016 | Public Affairs, Public Relations, Stakeholder Relations
PR Tips and Trends Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves. I see public affairs as an organization’s efforts to manage relationships with... 
by Gary Chandler | Dec 2, 2014 | Cause Marketing, Sponsorships
Strategic Planning Pays Dividends Nonprofit marketing isn’t that different from the corporate world. Competition is tough and budgets are tight. Unfortunately, when it comes to seeking and engaging the ideal corporate partner, most nonprofits contact as many... 
by Gary Chandler | Dec 7, 2011 | Media Relations, Public Relations
PR Firms Employing New Tactics Reputations are at greater risk today. Reputations are volatile because it is much easier for bad news or inaccurate information to spread like wildfire through new and traditional media channels. The number of influencers we need to...