by Gary Chandler | Jan 11, 2020 | Crisis Communications, Public Relations
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s “most influential PR figure.” He founded the public... 
by Gary Chandler | Dec 5, 2016 | Public Affairs, Public Relations, Stakeholder Relations
PR Tips and Trends Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves. I see public affairs as an organization’s efforts to manage relationships with... 
by Gary Chandler | Dec 2, 2014 | Cause Marketing, Marketing, Public Relations, Sponsorships
Marketing Firm Recommends Targeting, Customization By Abby Clemence, Infinity Sponsorship Nonprofit marketing isn’t that different from the mainstream corporate world. Competition is tough and budgets are tight. Unfortunately, when it comes to seeking and...