by Gary Chandler | Mar 27, 2021 | Brand Management, Corporate Social Responsibility
Employees, Investors Changing Corporate Culture Many corporations are known for being large, cold institutions focused on production, profits and power. They have been ivory towers standing firmly against the winds of change, but that stance is facing increased...
by Gary Chandler | May 5, 2020 | Brand Management, Corporate Social Responsibility
Promote Public Health First The coronavirus has billions of people and millions of businesses fighting for survival. Of course, our first concern is for our nation, communities and families. On the economic front, few brands will be untouched. The crisis will define...
by Gary Chandler | Aug 9, 2019 | Brand Management, Media Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...
by Gary Chandler | Dec 11, 2017 | Brand Management, Reputation Management
Credit Report Part Of Brand Management Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet,...
by Gary Chandler | Jul 1, 2013 | Brand Management, Media Relations
Earned Media Adds Credibility To Brand Management The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a...
by Gary Chandler | Feb 18, 2013 | Brand Management, Cause Marketing
Corporate Social Responsibility Core To Brand Management Cause marketers can back their strategies with sound market research and a powerful return on investment. need research to support your daily work. Here are some statistics from 2008 to 2013 that...
