by Gary Chandler | Apr 30, 2014 | Content Marketing, Social Media, Stakeholder Relations
Integrate Social Media Strategies With Marketing By Nate Elliott, Kim Celestre, and Zachary Reiss-Davis With David Truog and Sarah Takvorian at Forrester Research. Nearly every marketer and public affairs strategist uses social media today, but too few use it well.... by Gary Chandler | Feb 5, 2012 | Content Marketing, Search Engine Marketing, Social Media
Social Media Best Practices I admit, I have been skeptical when recommending Facebook to clients or using it to advocate for my own products, services and causes. But the fact is that Facebook and other forms of social media can pay dividends in many ways. Getting... by Gary Chandler | Jun 6, 2011 | Cause Marketing, Content Marketing, Search Engine Marketing, Social Media
Integrating All Channels Keeping up with the development and evolution of digital media channels is challenging for marketers and advocates. Just about the time you master the game, they change the landscape. Is Facebook hot or not? Is Twitter losing momentum?...