by Gary Chandler | Mar 31, 2013 | Marketing, Search Engine Marketing, Social Media
Online Marketing Strategy Search engine marketing (SEM) is one of the hottest trends in marketing and advocacy today. It’s a combination of art and science and the rules are changing daily. Some companies are mining the organic search results, while others are...
by Gary Chandler | Mar 18, 2011 | Content Marketing, Search Engine Marketing, Social Media
Search, Social Tactics Critical To Online Visibility The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on...
by Gary Chandler | Jun 8, 2008 | Reputation Management, Social Media, Stakeholder Relations
Social Media Tips, Trends By Guy Kawasaki Social media has its own unwritten rules of composition and content. Here are the best practices that work for me. Be brief. The sweet spot for posts on Google+ and Facebook is two to three sentences. Twitter, by definition,...
