by Gary Chandler | Jun 27, 2017 | Brand Management, Search Engine Marketing
Blogging Builds Online Presence, Influence The digital revolution is accelerating the transformation of marketing, public relations and advocacy. Channels continue to expand and evolve, while misinformation, disinformation, propaganda and fake news proliferate. While...
by Gary Chandler | Mar 31, 2013 | Search Engine Marketing, Social Media
Strategic Planning Pays Dividends Search engine marketing (SEM) is one of the hottest trends in marketing and advocacy today. It’s a combination of art and science and the rules are changing daily. Some companies are mining the organic search results, while...
by Gary Chandler | Oct 8, 2011 | Brand Management, Social Media
PR Firm Offers Social Media Tips Social media has its own unwritten rules of composition and content. Here are the best practices that work for me. Be brief. The sweet spot for posts on Google+ and Facebook is two to three sentences. Twitter, by definition,...
