by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many... 
by Gary Chandler | May 9, 2019 | Crisis Communications, Issue Management, Reputation Management
Actions More Important Than Words In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it’s... 
by Gary Chandler | Dec 10, 2018 | Biodiversity, Public Affairs, Public Land, Water Management
Watersheds Not For Sale The United States has about 640 million acres of public lands—an area more than seven times larger than Germany. If America needs a wall for defense, we need it around our public lands—which are critical to our heritage and homeland security.... by Gary Chandler | Aug 4, 2018 | Endangered Species, Public Affairs
Public Opinion, Science Ignored For Corporate Interests The Endangered Species Act is the most important law in the United States for conserving biodiversity and halting the extinction of species. The Trump administration, aided by Citizens United, is poised to... 
by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing, Social Media
Content, Links, User Experience Key To SEO According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value....