by Gary Chandler | Dec 4, 2021 | Brand Management, Market Research
Phoenix PR Firm Shares Best Practices In Brand Management The best brands in the world don’t operate in a vacuum. The best brands have a firm pulse on the direction and momentum of each market segment. They know what their customers want and need. Successful brands...
by Gary Chandler | Oct 15, 2021 | Brand Management, Public Relations
Phoenix PR Firm Offers Best Practices For Virtual Meetings The pandemic accelerated many aspects of the digital age, including videoconferencing. Unfortunately, many companies have lost clients due to simple mistakes. Jobs have been lost in the process. In a survey of...
by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
by Gary Chandler | May 9, 2019 | Crisis Communications, Issue Management
Actions More Important Than Words In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it’s...
by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Optimization
Content, Links and User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to...
