by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
by Gary Chandler | May 9, 2019 | Crisis Communications, Issue Management
Actions More Important Than Words In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it’s...
by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing
Content, Links, User Experience Drive SEO According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value....
by Gary Chandler | Apr 28, 2018 | Education, Public Affairs
Educators Standing Up To Legislators Thousands of teachers in Arizona and Colorado walked out of their classrooms on Thursday to demand more funding for public schools, the latest surge of a teacher protest movement that has already swept through three states and is...
by Gary Chandler | Mar 5, 2018 | Marketing, Social Media
Social Media and Online Marketing If a picture is worth a thousand words, a viral meme or video on social media is worth exponentially more. Advocates, marketers and public policy pros are embracing the power of social media, pop culture, politics and memes. Some are...
