by Gary Chandler | Aug 9, 2019 | Brand Management, Media Relations, Public Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...
by Gary Chandler | Aug 25, 2012 | Issue Management, Public Affairs
Strategic Planning Key To Stakeholder Relations The following points are from a speech by Teresa Yancey Crane, founder of the Issue Management Council and part of the team that worked with Howard Chase to develop the first Issue Management Process Model. The phrase...
