by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now... 
by Gary Chandler | Aug 9, 2019 | Media Relations, Public Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword... 
by Gary Chandler | Jul 4, 2019 | Climate Change, Corporate Social Responsibility, Leadership, Public Affairs
Global Programs Promote Sustainability, Resiliency Climate change is gaining momentum as global warming heats up. The impact on nations, cities, farms and ecosystems is rising fast. People are growing increasingly frustrated with elected officials who refuse to... 
by Gary Chandler | Oct 12, 2018 | Issue Management, Market Research, Polls
Polls Used To Silence Voices, Not Amplify Them Constructing Public Opinion is a classic documentary that explodes the myth that politicians too often cave into polling numbers, that too little leadership and too much knee-jerk democracy is at the root of Americans’... 
by Gary Chandler | Sep 16, 2018 | Corporate Leadership, Public Affairs, Public Relations
Boycott Flattened Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated plenty of free publicity and a spike in sales. The...