by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now...
by Gary Chandler | Aug 9, 2019 | Brand Management, Media Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...
by Gary Chandler | Jul 4, 2019 | Climate Change, Issue Management
Global Programs Promote Biodiversity, Sustainability Climate change is gaining momentum as global warming heats up. The impact on nations, cities, farms and ecosystems is rising fast. People are growing increasingly frustrated with elected officials who refuse to...
by Gary Chandler | Oct 12, 2018 | Polls, Public Affairs
Polls Help Special Interests Shade Truth Constructing Public Opinion is a classic documentary that deconstructs the myth that politicians often follow polling numbers to form their positions and policies. Professor Justin Lewis claims that public opinion is...
by Gary Chandler | Sep 16, 2018 | Public Affairs, Public Relations
Americans Reject Calls For Nike Boycott Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new advertising campaign has already generated plenty of free...
