by Gary Chandler | Jan 15, 2017 | Media Relations
Phoenix PR Firm Offers Best Practices In Media Relations Edward Bernays helped pioneer the practice of public relations as a marketing tactic back in the 1920s. Since then, the practice has evolved as both an art and a science, while helping build the most successful...
by Gary Chandler | Feb 3, 2014 | Media Relations
Media Coverage Fuels Social Media In this new study, Nielsen measured the impact of third-party content (media coverage), user reviews, and branded content on driving familiarity, affinity, and purchase intent across multiple product categories. The results...
