Leading Brands Are Newsmakers

Leading Brands Are Newsmakers

Phoenix PR Firm Offers Best Practices In Media Relations Edward Bernays helped pioneer the practice of public relations as a marketing tactic back in the 1920s. Since then, the practice has evolved as both an art and a science, while helping build the most successful...
Content Critical To Online Marketing

Content Critical To Online Marketing

Media Coverage Fuels Social Media In this new study, Nielsen measured the impact of third-party content (media coverage), user reviews, and branded content on driving familiarity, affinity, and purchase intent across multiple product categories. The results...