by Gary Chandler | Aug 9, 2019 | Media Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...
by Gary Chandler | Jul 1, 2013 | Media Relations
Earned Media Adds Credibility To Brand Management The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a...
