by Gary Chandler | Sep 16, 2018 | Corporate Leadership, Public Affairs, Public Relations
Boycott Flattened Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated plenty of free publicity and a spike in sales. The... 
by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing, Social Media
Content, Links, User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to... 
by Gary Chandler | Dec 11, 2017 | Branding, Public Relations, Reputation Management
DUNS Number More Than A Credit Report Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which... 
by Gary Chandler | Nov 12, 2017 | Issue Management, Public Affairs, Public Relations, Stakeholder Relations
Information War Gaining Momentum Editor’s Note: This article was posted before the Facebook/Cambridge Analytica scandal broke. Unfortunately, collusion, corruption and technology have taken the art and science of propaganda to new heights. Propaganda and... 
by Gary Chandler | Oct 5, 2017 | Advocacy, Government Relations, Public Affairs, Public Relations
The Art, Science Of Influence On Capitol Hill Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often...