by Gary Chandler | Sep 16, 2018 | Corporate Leadership, Public Affairs, Public Relations
Americans Reject Calls For Nike Boycott Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new advertising campaign has already generated plenty of free... 
by Gary Chandler | Dec 11, 2017 | Branding, Reputation Management
Credit Report Part Of Brand Management Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which... 
by Gary Chandler | Jan 26, 2016 | Content Marketing, Marketing, Search Engine Marketing
Positioning, Messaging, Networking The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning... 
by Gary Chandler | Oct 5, 2015 | Climate Change, Corporate Social Responsibility, Deforestation
Companies Can Stop Deforestation Now Editor’s Note: These corporations can set an example for the world by committing to zero deforestation immediately. All but one of these companies consume mass quantities of palm oil, which is driving deforestation and... 
by Gary Chandler | May 26, 2015 | Climate Change, Corporate Social Responsibility, Public Affairs
Some PR Firms Influenced Public Opinion, Public Policy Many climate change deniers will have to start handling their own public relations. Some public relations firms are starting to find their compass and conscience. The Guardian reports that several of the top 25...