by Gary Chandler | Aug 5, 2021 | Media Relations
Media Training Matters Harnessing the power of the media is easier said than done. With planning, preparation and practice, you can handle any situation and shape any conversation. As a leader, you should build relationships with the relevant media. Make sure that...
by Gary Chandler | Mar 15, 2016 | Brand Management
Naming Your Organization, Product Or Service One of the most important steps in the branding process is choosing a name. The same basic process holds true for products, services and the company itself. Some companies have spent millions of dollars on branding firms....
