Public Relations and Stakeholder Communications
Issues and opportunities move like lightning in the digital world. The integration of marketing, public relations and public affairs is essential, which puts a premium on strategic planning, opportunism and crisis aversion. Public relations is much more than just media relations and publicity. It’s a leadership strategy and an influential stakeholder engagement platform that can build awareness, understanding and support among stakeholders. It’s a powerful platform where you can educate, engage and overcome objections, while positioning your organization as a leader and the voice of reason on critical issues.
News can reach stakeholders and influencers alike, while fueling your social media strategy. News adds depth and credibility to your online visibility and overall influence. Social media can work as an echo chamber that draws ongoing attention.
Your PR strategy must utilize all channels and tactics, including:
- Alliances and coalitions;
- Blogging and thought leadership;
- Content marketing and search engine optimization;
- Contributor marketing;
- Earned media;
- Influencer marketing and influencer research;
- Market research;
- Public speaking;
- Publishing and owned media;
- Paid media;
- Site tours;
- Success stories;
- Testimonials; and
- Video marketing and video tours.
Turn issues into opportunities on Main Street, Wall Street and Capitol Hill. Aim Higher With Crossbow.
Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges. We have offices in Denver, Colorado and Phoenix, Arizona. PR firm Phoenix.
PR firm Phoenix and PR firm Denver