Aversion. Preparation. Response.
The most critical step in crisis communications is crisis aversion. Reporters and stakeholders want to know if we did everything within our power to foresee and prevent the risks. Crossbow can help you audit risks and vulnerabilities and make recommendations to avoid crises. If and when disaster hits, it’s imperative to assess and act quickly, which means having a crisis plan in place. The first hours and the first steps can save lives, reputations and shareholder value.