Coalition Development

marketing strategy


Stakeholder Management


Crossbow has has built global coalitions for the past 30 years. We have influenced agriculture policy, mining regulations, public health funding, international trade wars and more. We have recruited corporations, associations, nonprofits, celebrities and professional athletes to support several initiatives. At the moment, we are tackling some of the most urgent issues of our time, including public health, biodiversity, climate change, deforestation, food safety and water contamination. Find more information under our case studies.


Climate Change. Endangered Species.

Forests are critical to the way Earth functions. They lock up vast amounts of carbon and release oxygen. They influence rainfall, filter fresh water and prevent flooding and soil erosion. They produce wild foods, fuelwood and medicines for the people that live in and around them. They are storehouses of potential future crop varieties and genetic materials with untapped healing qualities. Wood and other fibre grown in forests can be used as a renewable fuel or as raw material for paper, packaging, furniture or housing. They also are critical to biodiversity and endangered species. While the pressures on forests vary across regions, the biggest cause of deforestation is expanding agriculture – including commercial livestock and major crops such as palm oil and soy. Small-scale farmers also play a role, often due to poverty and insecure land tenure. Mining, hydroelectricity and other infrastructure projects also are major contributors – new roads create can devastate entire ecosystems.

climate change PR firm

Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also cripples our planet’s ability to filter carbon dioxide from our air. Unfortunately, deforestation threatens entire watersheds, endangered species and endangered cultures around the world. Sacred Seedlings is an international coalition of stakeholders who are collaborating to create a sustainable future for communities and biodiversity. To learn more about sponsorship opportunities, or to suggest new conservation projects anywhere in the world, please contact us or click here.


Greener Cities

Cities around the world are home to about 50 percent of the world’s population. They generate 80 percent of our planet’s greenhouse gases – the primary human contributor to climate change. Meanwhile, many communities are bracing for the increasing threats of fires, droughts, floods, severe weather, population displacement, and others. Community leaders and citizens around the world must be informed, motivated and empowered to become part of the solution.


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Unfortunately, few local communities have the ability to engage their citizens in developing a common vision around this issue. Some need guidance on a collaborative process to achieve consensus. Others need help outlining the spectrum of actions that they can take to cut pollution, save energy, conserve water and promote health and sustainability. Other communities around the world already are in contingency mode and need help mitigating the impacts of climate change on their homes and businesses.

Many community leaders need coaching to bring all stakeholder groups to the table to discuss opportunities, threats, resources, and priorities. As communities begin planning, they need comprehensive guidance regarding the full range of possible actions to consider in their plans. Many communities are limiting their sustainability visions to the energy efficiency of city buildings and vehicle fleets. They need to learn from other cities that have embraced a broader spectrum of possible actions such as investments, tax policies, water use, tree management, open space, expanded recycling efforts, and many others.


Alzheimer’s Disease. Autism.

Neurodegenerative disease, including Alzheimer’s disease and Parkinson’s disease, is the fastest-growing cause of death in the world. Misinformation and mismanagement are contributing to the surge. The same reckless waste-management policies are fueling the autism epidemic. Alzheimer’s disease alone is killing 50-100 million people now. 

public health

Experts suggest that the prevalence of brain disease will quadruple by 2050, if not sooner. It’s preventable. Misinformation, mismanagement and the reckless dumping of infectious waste are fueling the explosion. The threat is spreading further into our lives every day. Only the truth can turn the tide. Learn more about the epidemic, the disease and the need for reforms here.


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Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges. Our offices are in Denver, Colorado and Phoenix, Arizona. We serve the world.