Media Training

public relations firm Phoenix

The media can work for us or against us. Media training is a skill that can help influence that balance. Media training will help you develop the skills to control an interview politely and productively. It will help you be the voice of reason and the voice of authority. It will help position you and the School as leaders. It will help reporters get the right story—and get the story right. 

Most news opportunities are with print and online publications, which means that most interviews are over the telephone. However, we build your capacity and skills in a way that will work with all forms of media, including television.

Media training will help you develop the skills to control an interview politely and productively.

It will help you be the voice of reason and the voice of authority. It will help position you as the leader. It helps reporters get the right story—and get the story right. The message itself is the most important part of the equation. The message usually depends on the issue or opportunity at hand, which can vary from offensive to defensive situations, including crises and emergencies. Most importantly, media training minimizes the chances of harming your organization with loose commentary. With the proper tools, practice and planning, you can handle any media interview professionally. Positive news can help:

  • Educate and motivate stakeholders;
  • Build your brand while positioning your organization as a leader;
  • Defuse critics and overcome objections; and
  • Build awareness, understanding and support.

The essence of media training is learning how to say the right things at the right time—clearly, concisely and colorfully. Put the news to work for you. Aim higher with Crossbow.

PR firms Phoenix Arizona

Crossbow is an award-winning and record-setting brand-management company. We integrate DE+I, ESG, marketing and public affairs for consistency, credibility and maximum impact. Today, we are tackling some of the most vital issues of our time, including global warming, climate change, biodiversity, food and water security, and democracy. We have offices in Denver and Phoenix. We serve the world.