Marketing Strategy

Marketing strategy hasn’t changed as much as marketing tactics and the overall media world. It still boils down to strategic planning, market segmentation, meaningful messages, reach, frequency and relationships. We now have more channels and distractions than ever, so capturing the hearts and minds of our prospects, customers and stakeholders is an ongoing challenge.

Product performance and customer satisfaction matter more than ever because customers have more avenues than ever to voice their excitement or disappointment. That brings social media into the equation. The good, the bad and the ugly can all go viral. 

Meanwhile, the quest for online visibility and influence is changing the marketing landscape in other ways. The integration of marketing, public relations and public affairs is essential. Strategic planning and opportunism are more important than ever.

Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges. Our offices are in Denver, Colorado and Phoenix, Arizona.