Marketing Strategy

Marketing strategy is evolving in the digital world, but it still boils down to strategic planning, market segmentation, meaningful messages, reach, frequency and relationships. Product performance and customer satisfaction matter more than ever because customers now have more avenues than ever to voice their excitement or disappointment. The integration of marketing, public relations and public affairs is essential for consistency and credibility. Crossbow is a pioneer in the world of integrated strategy and communications.

Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges. Our offices are in Denver, Colorado and Phoenix, Arizona. PR firm Phoenix