Cris Aversion and Crisis Communications
In the digital age, public relations disasters can strike at any time. No brand is immune from a serious disaster and no one is immune from a smear campaign on social media. All organizations should have a crisis plan and a crisis team in place to verify the facts, options and action steps. Are you ready for the worst-case scenarios that could strike your organization?
The most critical step in crisis communications is crisis aversion. Reporters and stakeholders want to know if we did everything within our power to foresee and prevent the risks? Crossbow can help you audit risks and vulnerabilities and make recommendations to avoid crises. If and when disaster hits, it’s imperative to assess and act quickly. The first hours and the first steps can save lives, reputations and shareholder value. Who needs to hear what right now? Take responsibility. Tell the truth. Be prepared.