Aim Higher
The most critical step in crisis communications is crisis aversion. Reporters, regulators and other stakeholders want to know if we did everything within our power to foresee and prevent the risks. Crisis aversion and preparedness matter. Then they will want to know if we were prepared to handle such a situation. Crisis aversion and planning matter.
If and when disaster hits, it’s imperative to assess immediately and act quickly, which means having a crisis plan in place. The first hours and the first steps can save lives, reputations and shareholder value. Crisis planning and training are essential and part of due diligence. Aim higher with Crossbow.
