Build Your Brand, Bottom Line With Google Ads
When advertisers need to reach the right person, at the right time, with the right message, Google is one of the most powerful options in the world.
Google is where most people search for what to do, where to go, and what to buy every day. Digital ads can appear on Google at the very moment someone is looking for products or services. Whether they’re on desktop or mobile, a well-timed ad on Google’s extensive network can turn people into valuable customers.
With Google Search campaigns, your ads show up alongside search results when people are looking for the products or services you offer. Display campaigns are more image-oriented and they typically reach customers who have exhibited an affinity or interest in products and services like yours. YouTube is a powerful way to expand your reach and engagement. Combining these platforms and more provides the reach, source variety and frequency necessary to build your brand, while generating immediate demand.
Reach. Relevance. Revenue.
Campaign structure and strategy are critical to success. Unfortunately, that’s where many advertisers go wrong. The campaign structure determines what ads will appear, when and to which users. We adhere to the campaign pyramid model–a tool based on campaign logic and comprehensive strategy. Our unique framework provides a structure that is aligned with Google’s best practices and delivers cost-effective results for our clients.
Crossbow is an award-winning and record-setting brand-management company. We integrate DE+I, ESG, marketing and public affairs for consistency, credibility and maximum impact. Today, we are tackling some of the most vital issues of our time, including global warming, climate change, biodiversity, food and water security, and democracy. We have offices in Denver and Phoenix. We serve the world.