Common Ground
The difference between stakeholders and stockholders isn’t that great. Both groups are vested in various outcomes and both demand transparency and honesty. Managing those expectations is critical in both scenarios.
Since issues and opportunities move like lightning in the digital world, you have a responsibility to engage stakeholders quickly to assure public safety and progress. It pays to be the leader and the voice of reason among stakeholders, stockholders and other allies.
Do you have regular communications with diverse stakeholders now? Which groups are the top priority for outreach and engagement? Who is the best person to engage and who should be our messenger? What’s the goal and what is your plan? How will you measure success?
Stakeholder strategies can build your brand, your bottom line and a better world.
Crossbow Communications is an award-winning public affairs and government affairs firm. We specialize in public health and environmental issues. We serve the world.