Crossbow Communications
Nike Tackles Injustice, Racism
Americans Reject Calls For Nike Boycott Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new advertising campaign has already generated plenty of free...
Special Interests Killing Endangered Species Act
Public Opinion, Science Ignored For Corporate Interests The Endangered Species Act is the most important law in the United States for conserving biodiversity and halting the extinction of species. The Trump administration, aided by Citizens United, is poised...
Prion Disease A Public Health Disaster
Policy Reforms Can Save Lives Editor's Note: In April 2019, Dr. Stanley Prusiner published conclusive evidence that Alzheimer's disease and Parkinson's disease are forms of prion disease. The implications are far-reaching. It impacts 50-100 million victims, their...
Fracking Threatens Public Health
Fracking Divides Colorado Fracking isn't new to the Rocky Mountains. The oil industry drilled its first fracking well near Boulder in 1901. The practice gained notoriety in the state with the infamous oil shale project near Parachute several decades ago, but it...
Phoenix PR Firm Offers Best Practices For SEO
Content, Links and User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to...
Teachers Demand Education Funding
Educators Standing Up To Legislators Thousands of teachers in Arizona and Colorado walked out of their classrooms on Thursday to demand more funding for public schools, the latest surge of a teacher protest movement that has already swept through three states and is...
Memes Add Fuel To Social Media
Social Media and Online Marketing If a picture is worth a thousand words, a viral meme or video on social media is worth exponentially more. Advocates, marketers and public policy pros are embracing the power of social media, pop culture, politics and memes. Some are...
Educators Holding Legislators Accountable
Privatizing Public Education With Deceit, Division The rising tide of teacher activism continues today, as thousands of educators in both Arizona and Colorado walk out of their classrooms and head to their respective state capitol. Unfortunately, they could...
Government Shutdown Threatens Americans
Bankruptcy Threatens U.S. Constitution Since we now fund our government and our record debt three months at a time, the showdown over funding was predictable. President Trump signaled his approval of a government shutdown last May, when he endorsed the possibility...
Business Credit Report Impacts Brand
Credit Report Part Of Brand Management Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet,...
Phoenix PR Firm Spots Modern Propaganda
Information, Misinformation and Disinformation Editor's Note: This article was posted before the Facebook/Cambridge Analytica scandal broke. Unfortunately, collusion, corruption and technology have taken the art and science of propaganda to new heights. ...
Phoenix PR Firm Offers Best Practices In Public Affairs
The Art and Science Of Influence Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It's typically found at the crossroads of public opinion and public policy. Stakeholders often...