Crossbow Communications
Electoral College Has Flipped Five Presidential Elections
Trump The Most Recent Beneficiary While in the Oval Office, Franklin D. Roosevelt once said that presidents in the United States are not elected—they are selected. Since the American electoral system selected him four times, he would know better than anyone else. The...
Former EPA Leaders Support Reform
Trump Administration Dismisses Advice, Science Six former Environmental Protection Agency (EPA) administrators are calling for reform at the agency. Although most of the former EPA leaders were critical of the current management, they were optimistic about the EPA's...
Racism And Fascism In America
Racism, Corruption Killing Innocent, Unarmed Citizens Earlier this year, I was shocked and speechless after watching the video of a young American man murdered in broad daylight in a quiet Atlanta suburb. Two terrorists and an accomplice trapped the young man as he...
Coronavirus Demands Pathway Management
Pathway Management Can Contain Virus The coronavirus has changed the world in just a few months. Millions of people have been infected and thousands have died. Entire industries have been upended, reformed and refined. Due to misinformation, mismanagement and other...
Crisis Communications Impact Brand Management
Promote Public Safety First The coronavirus has billions of people and millions of businesses fighting for survival. Of course, our first concern is for our nation, communities and families. On the economic front, few brands will be untouched. The crisis will define...
Stakeholder Strategies During The Pandemic
Best Practices In Stakeholder Engagement As the United States and the rest of the world battle the deadly coronavirus, best practices regarding pathway management and crisis communications are in short supply. Americans deserve more than a $3-trillion con job with no...
Crisis Communications and Coronavirus
Public Health Critical To Brand Management Many companies think a crisis will never happen to them. In reality, crisis situations affect businesses of all sizes and industries every day. The following best practices, however, will help outline and deploy an effective...
Border Wall An Ecological Nightmare
Stakeholders Excluded From Public Comment By Kelsey Yule, PhD Ecologist and Evolutionary Biologist I have spent the past seven years studying the rich biological communities of Arizona’s Sonoran Desert. Few places there are more captivating than the Organ Pipe...
Public Relations Pioneer Forged Best Practices
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s most influential PR figure. He founded the public relations...
Government, Mainstream Media Losing Credibility
Government Corruption Concerns Citizens Polls consistently show that Americans view unethical behavior in Washington, D.C., as one of the country’s biggest problems. But what exactly are people outraged about? Of 10 distinct behaviors tested, the number-one concern is...
Phoenix PR Firm Offers Best Practices
Best Practices On Social Media Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. How Often to...
Public Relations Part Of Marketing Mix
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now...