Crossbow Communications
Public Relations Pioneer Forged Best Practices
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s “most influential PR figure.” He founded the public...
Government, News Losing Clout Among Citizens
Corruption Concerns Most Americans This year’s Public Affairs Pulse survey examines many topics of interest to the American public, as well as those who follow political and business issues. They include a close look at the creatures and behaviors found in the...
Phoenix PR Firm Offers Best Practices On Social Media
Social Media Best Practices Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. How Often to Post On...
Marketing and Public Relations Converging
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now...
Public Relations Firm Promoting Forest Conservation
Deforestation Demands Crisis Communications For the first time in history, deforestation is becoming global news. It's about time. Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also...
Phoenix PR Firm Earns Global Media Coverage For Clients
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...
Phoenix PR Firm Promoting Climate Action
Global Programs Promote Sustainability, Resiliency Climate change is gaining momentum as global warming heats up. The impact on nations, cities, farms and ecosystems is rising fast. People are growing increasingly frustrated with elected officials who refuse to...
Avoid Common Marketing Mistakes
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
Best Practices In Crisis Communications
Public Safety The First Priority In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it's imperative...
Green New Deal Dead On Arrival
Democrats Form Climate Crisis Committee In the past year, cities and towns have been wiped off the map by the effects of fires, floods and hurricanes. With these catastrophes as the backdrop, the great Green New Deal generated a great deal of interest across the...
Students Demand Climate Action
Colorado Students Speak Up Against Global Warming Greta Thunberg, a 16-year-old Swedish activist, has skipped school to strike on the steps of Stockholm's Parliament building each Friday since August 2018 to demand government action on climate change. Students in...
Pioneers In Corporate Social Responsibility
Patagonia Saving The Planet Outdoor apparel icon Patagonia is becoming more vocal and more politically active to help promote environmental conservation. Hopefully, more companies will follow its example. “We’re in business to save our home planet,” said CEO Rose...