Crossbow Communications
Social Media Campaign Saves Rainforest
DiCaprio Demonstrates Best Practices On Social Media Deforestation is one of the leading factors driving global warming, climate change and loss of biodiversity. Many people are risking their lives to defend our forests and our planet. It’s hard to believe that a...
Market Research Drives Brand Management
Phoenix PR Firm Shares Best Practices In Brand Management The best brands in the world don’t operate in a vacuum. The best brands have a firm pulse on the direction and momentum of each market segment. They know what their customers want and need. Successful brands...
Tips For More Influence On Social Media
Phoenix PR Firm Offers Best Practices In Brand Management Many businesses and nonprofit organizations rely on social media to help promote their brand, their candidate or their favorite cause. Although social media is an important part of brand management, it isn’t a...
Videoconferences Part Of Brand Management
Phoenix PR Firm Offers Best Practices For Virtual Meetings The pandemic accelerated many aspects of the digital age, including videoconferencing. Unfortunately, many companies have lost clients due to simple mistakes. Jobs have been lost in the process. In a survey of...
PR Firm Shares Best Practices In Crisis Communications
Customers, Employees, Stockholders Come First Businesses and advocacy organizations around the world are facing a rapidly changing landscape. As the pandemic evolves, so does the threat of global warming, climate change and disruptions to supply chains. Lives,...
Phoenix PR Firm Shares Media Tips
Media Training Matters Harnessing the power of the media is easier said than done. With planning, preparation and practice, you can handle any situation and shape any conversation. As a leader, you should build relationships with the relevant media. Make sure that...
Lobbyist Unveils Industry Tactics
Support For Carbon Tax A Smokescreen Many oil producers have been bragging about their support for climate science and a carbon tax, but the reality is very different. The industry has been a leading suppressor of climate science. An industry lobbyist claims that...
Drought Threatens Millions Across American West
Risk Assessments On Wastewater Reuse Flawed The Dust Bowl pales in comparison to the mega-drought scorching the American West today. According to most scientists, the situation isn’t likely to improve. The past year has been the driest or second driest in...
American Southwest Needs Predators
Phoenix PR Firm Promotes Biodiversity Ecosystems and biodiversity around the world are under assault like never before. Predators at the top of the food chain are at extreme risk—including humans. Conservationists are joining together in a collective call for action...
Corporations Call For Carbon Cuts
Coalition Supports Comprehensive Climate Action Businesses and investors signed an open letter to President Biden supporting his administration’s commitment to climate action. In fact, the businesses are asking Biden to pick up the pace. We Mean Business is...
Corporate Activism Promoting Government Reform
Employees, Investors Changing Corporate Culture Many corporations are known for being large, cold institutions focused on production, profits and power. They have been ivory towers standing firmly against the winds of change, but that stance is facing increased...
Climate Change Eroding Public Health
Prions Contaminating Food, Water Supplies The effects of climate change are becoming more apparent every day. With more air pollution comes more warming, more degradation and more extreme weather. These trends are clearly putting more people in harm's way. Some of the...