Crossbow Communications
Improve Google Ads With Value Rules
Optimize Reach, Relevance and Results Google has revolutionized the marketing world over the past 20 years. Shotgun marketing, mass marketing and traditional advertising have been pushed aside by the digital revolution, which allows advertisers to focus like a laser...
Advertisers Should Embrace Google Analytics 4
GA4 More Compliant With Data Privacy Laws Google Analytics will be replaced by Google Analytics 4 next July. Millions of advertisers have already made the switch, while others are dragging their feet. My advice is to link your accounts to GA4 now, if you haven’t...
Best Practices Evolving With Google Ads
Automation Key To Optimization For Advertisers In the past 20 years, Google has revolutionized the marketing world. As the coronavirus pandemic accelerated the trend toward digital commerce, Google helped advertisers reap the rewards. Marketing budgets rebounded...
House Committee Seeks Disclosure From PR Firms
Campaigns For Fossil Fuels Under Fire Reps. Raúl Grijalva (D-AZ) and Katie Porter (D-CA) on Monday requested documents from five public relations firms and the American Petroleum Institute (API) detailing their work for fossil fuel companies. Porter...
PFAS A Public Health Disaster
Cities, States Suing Chemical Companies Over Water Contamination Thanks to a massive chemistry experiment that has gone horribly wrong, most people in the United States, and likely the world, have a harmful chemical in their bodies. A chemical cocktail designed to...
The Difference Between ESG, CSR & Sustainability
Impact Investments Demand Transparency, Spotlight Investors are scrambling to get their arms around the risks associated with the new normal. Climate change, carbon emissions, supply chain, equality, and human rights represent unknown risks in financial markets....
Investors Averse To Climate Risks
SEC Wants Transparency On Greenhouse Gas Emissions Oil and gas companies have suppressed information about health and environmental impacts of the fossil fuel industry for decades. Even the Environmental Protection Agency has lied about many risks associated with...
Wolves Reintroduce Themselves To Colorado
Stakeholder Management Plans Running Behind As a Colorado native, I’m excited about the return of wolves to our beautiful state. Unfortunately, state wildlife agencies are preoccupied with the reintroduction of the species, but not the natural return of these...
Social Media Campaign Saves Rainforest
DiCaprio Demonstrates Best Practices On Social Media Deforestation is one of the leading factors driving global warming, climate change and loss of biodiversity. Many people are risking their lives to defend our forests and our planet. It’s hard to believe that a...
Market Research Drives Brand Management
Phoenix PR Firm Shares Best Practices In Brand Management The best brands in the world don’t operate in a vacuum. The best brands have a firm pulse on the direction and momentum of each market segment. They know what their customers want and need. Successful brands...
Tips For More Influence On Social Media
Phoenix PR Firm Offers Best Practices In Brand Management Many businesses and nonprofit organizations rely on social media to help promote their brand, their candidate or their favorite cause. Although social media is an important part of brand management, it isn’t a...
Videoconferences Part Of Brand Management
Phoenix PR Firm Offers Best Practices For Virtual Meetings The pandemic accelerated many aspects of the digital age, including videoconferencing. Unfortunately, many companies have lost clients due to simple mistakes. Jobs have been lost in the process. In a survey of...