Crossbow Communications
Institutional Racism A Symptom Of Institutional Fascism
Racism, Corruption Killing Dreams, Innocent Citizens Earlier this year, I was shocked and speechless after watching the video of a young American man murdered in broad daylight in a quiet Atlanta suburb. Two terrorists and an accomplice trapped the young man as he...
Coronavirus A Pathway Disease
Pathway Management Critical To COVID-19 Containment The coronavirus has changed the world in just a few months. Millions of people have been infected and thousands have died. Entire industries have been upended, reformed and refined. Due to misinformation,...
Coronavirus Response Critical To Branding, Positioning
Promote Safety First During Pandemic The coronavirus has billions of people and millions of businesses fighting for survival. Of course, our first concern is for our nation, communities and families. On the economic front, few brands will be untouched. The crisis will...
Stakeholder Strategies During The Pandemic
Best Practices In Pathway Management, Stakeholder Engagement As the United States and the rest of the world battle the deadly coronavirus, best practices regarding pathway management and crisis communications are in short supply. Americans deserve more than a...
Crisis Communications and Coronavirus
Public Health Impacted By Critical Communications Many companies think a crisis will never happen to them. In reality, crisis situations affect businesses of all sizes and industries every day. The following best practices, however, will help outline and deploy an...
Border Wall An Ecological, Economic Nightmare
Stakeholders Excluded From Public Comment By Kelsey Yule, PhD Ecologist and Evolutionary Biologist I have spent the past seven years studying the rich biological communities of Arizona’s Sonoran Desert. Few places there are more captivating than the Organ Pipe Cactus...
Public Relations Pioneer Forged Best Practices
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s “most influential PR figure.” He founded the public...
Government, News Losing Clout Among Citizens
Government Corruption Concerns Citizens This year’s Public Affairs Pulse survey examines many topics of interest to the American public, as well as those who follow political and business issues. They include a close look at the creatures and behaviors found in the...
Phoenix PR Firm Offers Best Practices
Best Practices On Social Media Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. How Often to Post On...
Marketing and Public Relations Converging
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now...
Public Relations Firm Promotes Forest Conservation
Deforestation Demands Crisis Communications For the first time in history, deforestation is becoming global news. It's about time. Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also...
Phoenix PR Firm Generates Global Media Coverage
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...