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Best Practices For Online Marketing

The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning and opportunism. Those changes will accelerate as information technologies continue to converge and new channels fragment the media world even more. Harness these powerful trends and turn your most challenging issues into valuable opportunities on Main Street, Wall Street and Capitol Hill.

Brand managers and marketing directors have talked about content marketing and its benefits for years, but it’s still one of the most effective marketing tactics. Especially when it’s user-generated content.

How many times have you heard the phrase Content is king?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (information) to attract and retain a clearly-defined audience to your website — and, ultimately, to drive profitable customer action. It’s a way of flagging search engines to look at your site a little harder when deciding which search results to recommend to people who are looking for information and solutions.

Strategic content is added to a website’s blog area to add depth, fresh information and a valuable user experience.

Even if the expression doesn’t have the punch it once had, it’s important to remember that creating content is still very important. According to IT-Sales-Leads.com:

• Ninety-one percent of B2B companies use content marketing.
• Blogging brings in 67 percent more B2B leads than other tactics.
• Fifty-eight percent of B2B users say Web articles are effective.

How does your organization use content marketing? Is it working? Let us know about your best practices in online marketing and search engine optimization.

Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges. We have offices in Denver, Colorado and Phoenix, Arizona.