by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing, Social Media
Content, Links, User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to... 
by Gary Chandler | Nov 26, 2016 | Content Marketing, Search Engine Marketing, Social Media
Social Media Best Practices A majority of Americans now get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. In addition to measuring the broad impact and meaning of social media, we have tracked... 
by Gary Chandler | Jan 26, 2016 | Content Marketing, Marketing, Search Engine Marketing
PR Firm Practices CSR The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning and... by Gary Chandler | Apr 27, 2015 | Content Marketing, Search Engine Marketing, Social Media
Online Strategy Can Build Brand It doesn’t matter if you represent a small advocacy organization or a large corporation, your online profile and influence matters. Total Internet traffic and online commerce continues to surge, but the tide isn’t lifting... 
by Gary Chandler | Mar 21, 2015 | Content Marketing, Search Engine Marketing, Social Media
Social Media Strategy By Henley Wing, BuzzSumo The web is a crowded place, with millions of articles shared daily on social media. What types of content are the most popular? We have analyzed more than 120 million articles. We will summarize the types of content that... by Gary Chandler | Mar 31, 2013 | Marketing, Search Engine Marketing, Social Media
Online Marketing Strategy Search engine marketing (SEM) is one of the hottest trends in marketing and advocacy today. It’s a combination of art and science and the rules are changing daily. Some companies are mining the organic search results, while others are...