by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing
Content, Links, User Experience Drive SEO According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value....
by Gary Chandler | Jun 27, 2017 | Brand Management, Search Engine Marketing
Blogging Builds Online Presence, Influence The digital revolution is accelerating the transformation of marketing, public relations and advocacy. Channels continue to expand and evolve, while misinformation, disinformation, propaganda and fake news proliferate. While...
by Gary Chandler | Nov 26, 2016 | Search Engine Marketing, Social Media
Best Practices On Social Media A majority of Americans get their news via social media, and half have turned to these sites to learn about the 2016 presidential election. In addition to measuring the broad impact and meaning of social media, we have tracked the...
by Gary Chandler | Apr 27, 2015 | Content Marketing, Search Engine Marketing, Social Media
Online Strategy Builds Brand, Relationships, Revenue It doesn’t matter if you represent a small advocacy organization or a large corporation, your online profile and influence matters. Total Internet traffic and online commerce continues to surge, but the tide...
by Gary Chandler | Mar 31, 2013 | Search Engine Marketing, Social Media
Strategic Planning Pays Dividends Search engine marketing (SEM) is one of the hottest trends in marketing and advocacy today. It’s a combination of art and science and the rules are changing daily. Some companies are mining the organic search results, while...
by Gary Chandler | Mar 29, 2012 | Content Marketing, Search Engine Marketing
SEO Best Practices As I wrap my head around Google’s latest algorithm update, there’s another release that changes the game. While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers...
