by Gary Chandler | Aug 5, 2021 | Media Relations, Public Relations
Media Training Matters Harnessing the power of the media is easier said than done. With planning, preparation and practice, you can handle any situation and shape any conversation. As a leader, you should build relationships with the relevant media. Make sure that...
by Gary Chandler | Jan 11, 2020 | Crisis Communications, Public Relations
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s most influential PR figure. He founded the public relations...
by Gary Chandler | Nov 18, 2019 | Public Relations, Social Media
Best Practices On Social Media Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. How Often to...
by Gary Chandler | Oct 9, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time. Marketers now...
by Gary Chandler | Jun 1, 2019 | Marketing, Public Relations
Strategic Planning Essential To Brand Management Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...
by Gary Chandler | Mar 14, 2019 | Public Relations, Stakeholder Relations
Preparation The Key To Influence Some people are born to be public speakers, while most of us need a little coaching to realize our potential. Anxiety is common among public speakers, but it’s an emotion that can be harnessed, if not completely overcome with planning...
