by Gary Chandler | Aug 9, 2019 | Media Relations, Public Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword... 
by Gary Chandler | Jun 1, 2019 | Market Research, Marketing, Public Relations
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many... 
by Gary Chandler | Sep 16, 2018 | Corporate Leadership, Public Affairs, Public Relations
Boycott Flattened Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated plenty of free publicity and a spike in sales. The... 
by Gary Chandler | Mar 5, 2018 | Marketing, Public Affairs, Public Relations, Social Media
Social Media Refining The Art, Science Of Memes If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes.... 
by Gary Chandler | Dec 11, 2017 | Branding, Public Relations, Reputation Management
DUNS Number More Than A Credit Report Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which... 
by Gary Chandler | Nov 12, 2017 | Issue Management, Public Affairs, Public Relations, Stakeholder Relations
Information War Gaining Momentum Editor’s Note: This article was posted before the Facebook/Cambridge Analytica scandal broke. Unfortunately, collusion, corruption and technology have taken the art and science of propaganda to new heights. Propaganda and...