Phoenix PR Firm Shares Media Tips

Phoenix PR Firm Shares Media Tips

Media Training Matters Harnessing the power of the media is easier said than done. With planning, preparation and practice, you can handle any situation and shape any conversation. As a leader, you should build relationships with the relevant media. Make sure that...
Leading Brands Are Newsmakers

Leading Brands Are Newsmakers

Phoenix PR Firm Offers Best Practices In Media Relations Edward Bernays helped pioneer the practice of public relations as a marketing tactic back in the 1920s. Since then, the practice has evolved as both an art and a science, while helping build the most successful...
Content Critical To Online Marketing

Content Critical To Online Marketing

Media Coverage Fuels Social Media In this new study, Nielsen measured the impact of third-party content (media coverage), user reviews, and branded content on driving familiarity, affinity, and purchase intent across multiple product categories. The results...
Social Media Amplifies Traditional Media

Social Media Amplifies Traditional Media

Media Relations Fuels Social Media I continue to hear confusion from some businesses about social media. Many businesses, artists and stars have had great success stories. Many have not. Meanwhile, the advocacy world has had some great successes to share. Even the...