by Gary Chandler | Aug 5, 2021 | Media Relations
Media Training Matters Harnessing the power of the media is easier said than done. With planning, preparation and practice, you can handle any situation and shape any conversation. As a leader, you should build relationships with the relevant media. Make sure that...
by Gary Chandler | Aug 9, 2019 | Media Relations
Earned Media The Most Trusted Form Of Advertising Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword...
by Gary Chandler | Jan 15, 2017 | Media Relations
Phoenix PR Firm Offers Best Practices In Media Relations Edward Bernays helped pioneer the practice of public relations as a marketing tactic back in the 1920s. Since then, the practice has evolved as both an art and a science, while helping build the most successful...
by Gary Chandler | Feb 3, 2014 | Media Relations
Media Coverage Fuels Social Media In this new study, Nielsen measured the impact of third-party content (media coverage), user reviews, and branded content on driving familiarity, affinity, and purchase intent across multiple product categories. The results...
by Gary Chandler | Jul 1, 2013 | Media Relations
Earned Media Adds Credibility To Brand Management The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a...
by Gary Chandler | May 5, 2013 | Media Relations
Media Relations Fuels Social Media I continue to hear confusion from some businesses about social media. Many businesses, artists and stars have had great success stories. Many have not. Meanwhile, the advocacy world has had some great successes to share. Even the...
