by Gary Chandler | Dec 2, 2014 | Cause Marketing, Marketing, Public Relations, Sponsorships
Marketing Firm Recommends Targeting, Customization By Abby Clemence, Infinity Sponsorship Nonprofit marketing isn’t that different from the mainstream corporate world. Competition is tough and budgets are tight. Unfortunately, when it comes to seeking and... 
by Gary Chandler | Sep 3, 2014 | Cause Marketing, Media Relations, Public Relations, Social Media
Social Media Critical To Fundraising By Nathan Resnick, Yes Man Watches Founder Crowdfunding is an effective way for entrepreneurs to launch their companies without much capital investment. Instead of buying loads of inventory up front, crowdfunding enables... by Gary Chandler | Sep 5, 2013 | Branding, Cause Marketing, Corporate Social Responsibility
Climate, Communities, Wildlife A new report from the United Nations Programme says that the Mt. Kilimanjaro region is one of the most threatened ecosystems on earth. Its collapse will displace millions of people and contribute to the extinction of several endangered... 
by Gary Chandler | Feb 18, 2013 | Branding, Cause Marketing, Marketing
Corporate Social Responsibility Trends Cause marketers can back their strategies with sound market research and a powerful return on investment. need research to support your daily work. Here are some statistics from 2008 to 2013 that shed new light on doing well by... by Gary Chandler | Jan 18, 2013 | Branding, Cause Marketing, Public Relations, Sponsorships
Doing Well By Doing Good Charities raised more than $358-million in 2012 from businesses that offered shoppers a chance to give at the checkout counter, according to a study released today. The Cause Marketing Forum ranked 63 campaigns, focusing on those that raised... by Gary Chandler | Jun 6, 2011 | Cause Marketing, Content Marketing, Search Engine Marketing, Social Media
Integrating All Channels Keeping up with the development and evolution of digital media channels is challenging for marketers and advocates. Just about the time you master the game, they change the landscape. Is Facebook hot or not? Is Twitter losing momentum?...