by Gary Chandler | Dec 2, 2014 | Cause Marketing, Sponsorships
Strategic Planning Pays Dividends Nonprofit marketing isn’t that different from the corporate world. Competition is tough and budgets are tight. Unfortunately, when it comes to seeking and engaging the ideal corporate partner, most nonprofits contact as many...
by Gary Chandler | Sep 3, 2014 | Cause Marketing, Public Relations, Social Media
Social Media Critical To Fundraising Crowdfunding is an effective way for entrepreneurs to launch their companies without much capital investment. Instead of buying loads of inventory up front, crowdfunding enables entrepreneurs to judge the demand for their product,...
by Gary Chandler | Sep 5, 2013 | Cause Marketing, Corporate Social Responsibility
Climate, Communities, Wildlife A new report from the United Nations Programme says that the Mt. Kilimanjaro region is one of the most threatened ecosystems on earth. Its collapse will displace millions of people and contribute to the extinction of several endangered...
by Gary Chandler | Feb 18, 2013 | Branding, Cause Marketing
Corporate Social Responsibility Builds Brand Cause marketers can back their strategies with sound market research and a powerful return on investment. need research to support your daily work. Here are some statistics from 2008 to 2013 that shed new light on doing...
by Gary Chandler | Jan 18, 2013 | Branding, Cause Marketing
Build Brand, Bottom Line, Better World Charities raised more than $358-million in 2012 from businesses that offered shoppers a chance to give at the checkout counter, according to a study released today. The Cause Marketing Forum ranked 63 campaigns, focusing on...
by Gary Chandler | Nov 9, 2010 | Advocacy, Cause Marketing, Marketing
Build Brand, Bottom Line, Better World Nonprofits and cause-related organizations have a great chance to help themselves, while helping others. A US PR firm is helping them build their bottom lines and a better world. Marketing and PR firm Crossbow Communications is...
