Nonprofits Embrace Brand Management

Nonprofits Embrace Brand Management

Strategic Planning Pays Dividends Nonprofit marketing isn’t that different from the corporate world. Competition is tough and budgets are tight. Unfortunately, when it comes to seeking and engaging the ideal corporate partner, most nonprofits contact as many...
PR Firm Offers Tips For Nonprofit Marketing

PR Firm Offers Tips For Nonprofit Marketing

Build Brand, Bottom Line, Better World Charities raised more than $358-million in 2012 from businesses that offered shoppers a chance to give at the checkout counter, according to a study released today.  The Cause Marketing Forum ranked 63 campaigns, focusing on...