Company Taking Climate Action Globally

Mother Nature isn’t what she used to be. The issues of climate change, pollution, deforestation, endangered species and poverty are getting worse by the day and they impact the sustainability of life as we know it.

Fortunately, a massive conservation plan in East Africa is ready to make a lasting impact on all of these issues at once. The model is replicable and scalable for countries and communities around the world. The key is to get as many trees in the ground as possible–as soon as possible.

Sacred Seedlings will address climate change, wildlife poaching, loss of wildlife habitat, and poverty around the world.

In honor of the first ever World Wildlife Day, Crossbow announced that it will donate all new client revenue in 2014 to help fund this plan to save the vanishing ecosystems of East Africa. Crossbow hopes that it’s commitment will attract new clients from around the world, especially those devoted to sustainability and wildlife conservation. Crossbow also is contacting foundations and corporate sponsors to help fund the projects.

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Forests are critical to the way Earth functions. They lock up vast amounts of carbon and release oxygen. They influence rainfall, filter fresh water and prevent flooding and soil erosion. They produce wild foods, fuelwood and medicines for the people that live in and around them.

Deforestation has caused about 20 percent of the rise in greenhouse gases in the atmosphere. The rise in greenhouse gases, both human caused and natural, is contributing to unprecedented levels of carbon dioxide in our atmosphere, which contributes to climate change, extreme weather and threats to life as we know it.

Deforestation also cripples our planet’s capacity to capture carbon from the atmosphere, while contributing to the loss of endangered species, including orangutans, tigers, elephants and many others. 

Reforestation is a critical part of the solution to many of our most pressing sustainability challenges.

“I’m not aware of any other company in the world that is donating all profits to wildlife and forest conservation,” said Gary Chandler, founder of Crossbow Communications and Sacred Seedlings. “We challenge other companies to join us as clients or donors and we will shine a very bright light on those leaders to maximize their return on investment.”

Several NGOs in Kenya and Tanzania have developed the conservation and reforestation plans, which also include sustainable agriculture, community education and engagement and more. The NGOs approached Chandler, a renowned wildlife conservationist and author, in search of solutions to the wildlife poaching crisis in East Africa, where elephants, rhinos and other species could be pushed into extinction within 10 years by poachers. The cornerstone of the effort is a massive reforestation program that will plant more than 100 million trees. These trees will absorb massive amounts of carbon from the atmosphere, which can help us mitigate the build-up of greenhouse gases in the atmosphere, which contribute to climate change and extreme weather around the world. The reforestation effort also will help preserve biodiversity and habitat for wildlife.

The reforestation will help create hundreds of jobs, which will take away some of the economic imperative that drives wildlife poaching and the multi-billion dollar illegal wildlife trafficking industry. Last year, more than 35,000 elephants and more than 1,000 rhinos were killed by poachers across Africa. Unfortunately, poachers aren’t the only threat to the survival of many endangered species. Drought and loss of habitat also could push them into extinction.

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“We’ve had the Sacred Seedlings model in development for about four years,” Chandler said. “When our new partners in Africa contacted us for help, they eagerly embraced the business model as one that could save the vanishing wildlife, ecosystems and cultures of the region. Now, the interest from stakeholders is snowballing around the world. It’s time to get them funded to maximize the impact of the opportunity, so we’re putting our money where our heart is–the future.”

Chandler hopes to raise more than one million dollars for the effort from his company’s donations. That will fund the Kilimanjaro project, but four other programs will require a greater investment. He hopes that other corporate leaders will sponsor much of the program, while foundations also are expected to play a leading role.

For more information about climate change mitigation plans in East Africa, please visit

Also, write to Gary Chandler, President and CEO, Crossbow Communications

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Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges.