PR Firm Promoting Sustainability

The experts say that a sustainable future will require more sustainable, efficient and resilient cities. To address that challenge and help facilitate and recognize solutions, Crossbow Communications and Earth News have joined together to launch the Greener Cities program–a multidimensional online portal and a powerful global awards program.

Cities around the world are home to about 50 percent of the world’s population and they generate 80 percent of our planet’s greenhouse gases – the primary human contributor to climate change. Meanwhile, many communities are bracing for the increasing threats of fires, droughts, floods, severe weather, population displacement, and others. Community leaders and citizens around the world must be informed, motivated and empowered to become part of the solution.

“Cities must take responsibility for our contributions to global climate change,” says former Los Angeles Mayor Antonio Villaraigosa.

Unfortunately, few local communities have the ability to engage their citizens in developing a common vision around this issue. Some need guidance on a collaborative process to achieve consensus. Others need help outlining the spectrum of actions that they can take to cut pollution, save energy, conserve water and promote health and sustainability. Other communities around the world already are in contingency mode and need help mitigating and weathering the impacts of climate change on their homes and businesses.

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Many community leaders need coaching to bring all stakeholder groups to the table to discuss opportunities, threats, resources, and priorities. As communities begin planning, they need comprehensive guidance regarding the full range of possible actions to consider in their plans. Many communities are limiting their sustainability visions to the energy efficiency of city buildings and vehicle fleets. They need to learn from other cities that have embraced a broader spectrum of possible actions such as investments, tax policies, water use, tree management, open space, expanded recycling efforts, and many others.

“Recognition programs can help expedite action and encourage cities around the world to share and learn from each other,” said Gary Chandler, president of Crossbow. “This will be the most comprehensive and lucrative awards program in the world regarding civic sustainability.”

Crossbow is negotiating with host cities, universities, business partners and sponsors now. Please submit your information and suggestions to Gary Chandler at Crossbow Communications

Background: Greener Cities and Communities is a collaborative program developed by Earth News and Crossbow Communications. We encourage your city and community to join us on this path and portal. Please submit your best practices, case studies, and other resources that can help communities and businesses around the world learn from your experiences.

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Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

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