Public Relations. Public Opinion. Progress.
The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning and opportunism. Those changes will accelerate as information technologies continue to converge and new channels fragment the media world even more.
Public relations is much more than just media relations and publicity. It’s a leadership strategy and an influential platform.
Strategic PR campaigns build awareness, understanding and support among stakeholders. It’s a powerful platform where you can educate, engage and overcome objections, while positioning your organization as a leader and the voice of reason on critical issues.
Industry leaders are news machines, but to be meaningful, memorable and measurable, your PR strategy must be more comprehensive and integrated than ever. Use earned media to fuel your social media strategy, which will add depth and credibility to your online visibility and overall influence. Use social media to make your earned media a viral sensation.
Your PR strategy must utilize all channels and tactics, including:
- Alliances and coalitions;
- Blogging and thought leadership;
- Content marketing and search engine optimization;
- Contributor marketing;
- Influencer marketing and influencer research;
- Market research;
- Public speaking;
- Publishing and owned media;
- Paid media;
- Site tours;
- Success stories;
- Testimonials; and
- Video marketing and video tours.
Harness these powerful trends and tactics to turn issues into opportunities on Main Street, Wall Street and Capitol Hill.