Issues and opportunities move like lightning in the digital world. The integration of marketing, public relations and public affairs is essential, which puts a premium on strategic planning and opportunism. Leaders are harnessing these powerful trends and shaping critical conversations across all channels to build their brand, their bottom line and a better world. Put public opinion and public policy to work for you on Main Street, Wall Street and Capitol Hill.
Public relations is much more than just media relations and publicity. It’s a leadership strategy and an influential engagement platform. Strategic PR campaigns build awareness, understanding and support among stakeholders. It’s a powerful platform where you can educate, engage and overcome objections, while positioning your organization as a leader and the voice of reason on critical issues.
Industry leaders are news machines. News can reach stakeholders and influencers alike, while fueling your social media strategy. News adds depth and credibility to your online visibility and overall influence. Social media can work as an echo chamber that draws ongoing attention. Your PR strategy must utilize all channels and tactics, including:
- Alliances and coalitions;
- Blogging and thought leadership;
- Content marketing and search engine optimization;
- Contributor marketing;
- Influencer marketing and influencer research;
- Market research;
- Public speaking;
- Publishing and owned media;
- Paid media;
- Site tours;
- Success stories;
- Testimonials; and
- Video marketing and video tours.
Harness these powerful trends and tactics to turn issues into opportunities on Main Street, Wall Street and Capitol Hill.
Crossbow Communications is an international advertising agency and public relations firm. The firm specializes in issue management and public affairs. Crossbow has influenced public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Our founder, Gary Chandler, is the author of several books and the driving force behind several global initiatives on health, wellness, biodiversity and sustainable cities.