Marketing Strategy & Tactics

Contrary to popular belief, marketing strategy hasn’t changed as much as the media world. It still boils down to strategic planning, market segmentation, meaningful messages, reach and frequency. We still must capture attention before we can capture the hearts and minds of our prospects. We still must overcome objections. Product performance and customer satisfaction matter more than ever because disappointed customers have more avenues than ever to voice their dissatisfaction. Just buying online ads that stalk customers who are searching for products and services isn’t enough. The total customer experience still matters. Branding and customer relations are not things of the past. Meanwhile, the quest for online visibility and influence are changing the marketing landscape. These trends are forcing the integration of marketing, public relations and public affairs. Strategic planning and opportunism are more important than ever to maximize the impact of your stakeholder communications investment.  

online marketing strategy

Crossbow can integrate all of your stakeholder communications with proven marketing strategy, meaningful messaging and cost-effective media tactics. We can help build your brand and your bottom line.

public relations firm Phoenix and Denver  

Crossbow Communications is an international advertising agency and public relations firm. The firm specializes in issue management and public affairs. Crossbow has influenced public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Our founder, Gary Chandler, is the author of several books and the driving force behind several global initiatives on health, wellness, biodiversity and sustainable cities. 

Public Relations. Public Affairs. Issue Management.