Marketing Strategy. Messaging. Media.
Contrary to popular belief, marketing strategy hasn’t changed as much as the media world. It still boils down to strategic planning, market segmentation, meaningful messages, reach and frequency. We still must capture attention before we can capture the hearts and minds of our prospects. We still must overcome objections. Product performance and customer satisfaction matter more than ever because disappointed customers have more avenues than ever to voice their dissatisfaction. Just buying online ads that stalk customers who are searching for products and services isn’t enough. The total customer experience still matters. Branding and customer relations are not things of the past.
Meanwhile, the quest for online visibility and influence are changing the marketing landscape. These trends are forcing the integration of marketing, public relations and public affairs. Strategic planning and opportunism are more important than ever to maximize the impact of your stakeholder communications investment.