Marketing strategy hasn’t changed as much as marketing tactics and the overall media world. It still boils down to strategic planning, market segmentation, meaningful messages, reach, frequency and relationships. We now have more channels and distractions than ever, so capturing the hearts and minds of our prospects, customers and stakeholders is an ongoing challenge.
Product performance and customer satisfaction matter more than ever because customers have more avenues than ever to voice their excitement or disappointment. That brings social media into the equation. The good, the bad and the ugly can all go viral.