The media can work for us and against us. Media training is a skill that can help influence that balance.
Most news opportunities are with print and online publications, which means that most interviews are over the telephone. However, we build your capacity and skills in a way that will work with all forms of media, including television.
Media training will help you develop the skills to control an interview politely and productively. It will help you be the voice of reason and the voice of authority. It will help position you as the leader. It helps reporters get the right story—and get the story right.
The message itself is the most important part of the equation. The message usually depends on the issue or opportunity at hand, which can vary from offensive to defensive situations, including crises and emergencies. Most importantly, media training minimizes the chances of harming your organization with loose commentary. With the proper tools, practice and planning, you can handle any media interview professionally.
Positive news can help:
- Educate and motivate stakeholders;
- Build your brand, while positioning the organization as a leader;
- Defuse critics and overcome objections; and
- Build awareness, understanding and support.
The essence of media training is learning how to say the right things at the right time—clearly, concisely and colorfully. Put the news to work for you. Aim higher with Crossbow.
Crossbow Communications has influenced public opinion and public policy around the world.