Media Relations

Earned Media Pays Dividends

The quest for greater online visibility and influence is driving the integration of marketing, public relations and public affairs, which puts a premium on strategic planning and opportunism. Those changes will accelerate as information technologies continue to converge and new channels fragment the media world even more.

As the media world continues to evolve, it’s essential to integrate earned media, paid media and social media strategies. Earned media is still the most credible and influential way to fuel your social media content and your relationships with online influencers. Earned media can become a viral sensation and a social media bonanza, but you can’t afford to ignore the reach and frequency of paid media.

Earned media has long been heralded as one of the most influential mediums among stakeholders, consumers and government officials. Generating news today requires strategic planning, research and personal pitches with multi-media support. Earned media is a leadership strategy and a positioning strategy.

Colorado community mental health PR campaign

We have generated news around the world for more than 30 years. We have worked with top journalists including the legendary Mike Wallace. We also are journalists, active bloggers and published authors. Our earned media placements include:

  • Time;
  • Newsweek;
  • USA Today;
  • The Wall Street Journal;
  • 60 Minutes;
  • Today show;
  • CBS Evening News;
  • Nightline;
  • Good Morning America;
  • CNN; and
  • many others

These placements helped shape public opinion, public policy and business decisions around the world. These placements are worth millions of dollars.

media relations consultant

Statistics show that 92 percent of people trust earned media more than advertising.

Are you earning your share of meaningful news? Making the right pitches to the right people at the right time with strategic planning and opportunism. Turn your organization into a news machine.

public relations firm Phoenix and Denver

602-999-7204 (USA)

Crossbow Communications is an international advertising agency and public relations firm based in Denver, Colorado. It has a new office in Phoenix, Arizona. The firm specializes in issue management and public affairs.