Earned media has long been heralded as one of the most influential mediums among stakeholders, consumers and government officials. Earned media is a leadership strategy and a positioning strategy that pays dividends in many ways. In fact, the power and cost-effectiveness of earned media is one of the factors that’s driving the integration of marketing, public relations and public affairs. Strategists on all fronts must be skilled in the art of market segmentation and market fusion because media channels are more diverse than ever.
As the media world continues to evolve, earned media is still the most credible and influential way to fuel your social media content and your relationships with online influencers. In fact, the development of fake news is giving traditional news sources more clout. Earned media can become a viral sensation and a social media bonanza. Generating meaningful news today requires strategic planning, research and personal pitches with multi-media support. It requires patience, persistence and credibility.
We have generated news around the world for more than 30 years. We have worked with top journalists including the legendary Mike Wallace. We also are journalists, bloggers and published authors.
Strategic media placements can shape public opinion, public policy and business decisions around the world. Journalists can help build awareness, understanding and support, while positioning your organization as a leader and the voice of reason. We have generated millions of dollars worth of media placements for our clients. We know how to shape news and sell news. We also monitor breaking news and events and create meaningful opportunities for our clients to shape the conversation across all channels.
Our earned media placements include:
- USA Today;
- The Wall Street Journal;
- 60 Minutes;
- Today show;
- CBS Evening News;
- Good Morning America;
- CNN; and
- many others
Statistics show that 92 percent of people trust earned media more than advertising.
Are you earning your share of meaningful news? Make the right pitches to the right media professionals at the right time with strategic planning and opportunism. Turn your organization into a news machine and put the news to work for you.
Crossbow Communications is an international advertising agency and public relations firm. The firm specializes in issue management and public affairs. Crossbow has influenced public opinion and public policy around the world.