Advertising Production and Placement
Advertising opportunities have never been so complex, diverse and targeted. Thanks to new online platforms, we have more mediums than ever to reach our target markets, but segmentation and customized messaging are critical.
Marketing strategy hasn’t changed as much as the media world. It still boils down to strategic planning, market segmentation, meaningful messages, reach, frequency and source variety. We still must capture attention before we can capture hearts and minds. We still must overcome objections and build relationships. The total customer experience still matters. Branding and customer relations are not things of the past.
The quest for online visibility and influence are changing the marketing landscape. These trends are forcing the integration of marketing, public relations and public affairs. Strategic planning is more important than ever to keep these stakeholder communications in step and on message.
The media landscape also continues to evolve with more fragmentation, but target marketing, segmentation, customization and meaningful messaging still are the keys to gaining market share.
Effective branding, positioning and messaging opportunities today include meaningful engagement and action on social media and your websites. Advertising is still an important part of the equation as new channels emerge and existing ones evolve. We can help you evaluate the opportunities, establish priorities and integrate all channels for maximum impact.
Crossbow Communications is an international advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona.