PR Firm launches Campaign To Defend Ecosystems

I don’t see any silver bullets on climate change, so we obviously need to pursue several strategies. CO2 redux is critical right now. If we can’t cut emissions, carbon sinks are a critical part of that equation. That means that we must STOP deforestation now and maximize reforestation–especially in critical regions of the world. We must attempt to stabilize ecosystems and our atmosphere. Carbon management is just part of that goal.

wildlife conservation advertising campaign

Global warming is not a one-headed monster of carbon buildup in the atmosphere. We must defend entire ecosystems from collapse to save our web of life–our support system. Too many government and corporate goals ignore the importance of biodiversity in this fight against climate change.

At a meeting in Aichi, Japan, representatives of 194 nations formalized these global priorities. A report called Global Biodiversity Outlook 4 (downloadable), released this week, demonstrates that “with concerted efforts at all levels,” we can still achieve the Aichi Biodiversity Targets. If we do, we will also “significantly contribute to the broader global priorities of eliminating poverty, improving human health and providing energy, food, and clean water for all.”

The world diversity plan report came at the start of a huge worldwide biodiversity meeting in South Korea, with 20,000 government officials, environmentalists, and businesspeople attending. Ban Ki-moon, Secretary-General of the United Nations, has urged all countries and stakeholders to include biodiversity in planning, recognize that biodiversity contributes to solving development challenges, and increase our efforts to achieve biodiversity goals. He noted that recognition and followup, as outlined in the world diversity plan, could help lead to a meaningful, legal climate change agreement by the critical Paris conference next December.

Whether you believe in god, science or both, all species of plants and animals are here for a reason. We can never recreate ecosystems that are here to help us. We can’t afford to destroy our remaining biodiversity for the sake of stockholder enrichment. We must save these critical ecosystems for stakeholder survival. This battle must embrace more than just the issue of fossil fuels.

Crossbow is leading a global campaign to defend ecosystems. The program is called Sacred Seedlings. We have projects ready across Africa now. We seek volunteers, sponsors and donors.

Can reforestation and forest conservation help fight climate change?

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Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion and public policy around the globe to build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.