by Gary Chandler | May 17, 2018 | Content Marketing, Search Engine Marketing, Social Media
Content, Links, User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to...
by Gary Chandler | Mar 5, 2018 | Marketing, Public Affairs, Public Relations, Social Media
Social Media Refining The Art, Science Of Memes If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes....
by Gary Chandler | May 4, 2017 | Behavioral Health, Polls, Social Media
Social Media Increases Anxiety By Denis Campbell, The Guardian Social media harms young people’s mental health, according to research by two health organizations. A poll of teens aged 14-24 shows Instagram, Facebook, Snapchat and Twitter increased feelings of...
by Gary Chandler | Nov 26, 2016 | Content Marketing, Search Engine Marketing, Social Media
Social Media Best Practices A majority of Americans now get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. In addition to measuring the broad impact and meaning of social media, we have tracked...
by Gary Chandler | Sep 2, 2015 | Content Marketing, Media Relations, Social Media
Social Media A Leadership Tool I’m amazed at how many CEOs don’t use Twitter. Most still prefer LinkedIn and Facebook. Chief executives are missing an important opportunity to position themselves as leaders. They’re proving to be out of touch and...
by Gary Chandler | Apr 27, 2015 | Content Marketing, Search Engine Marketing, Social Media
Online Strategy Can Build Brand It doesn’t matter if you represent a small advocacy organization or a large corporation, your online profile and influence matters. Total Internet traffic and online commerce continues to surge, but the tide isn’t lifting...
