by Gary Chandler | May 17, 2018 | Content Marketing, Market Research, Search Engine Marketing, Social Media
Website Content Critical To User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value....
by Gary Chandler | Mar 5, 2018 | Branding, Marketing, Public Affairs, Public Relations, Social Media
Social Media Refining The Art, Science Of Memes If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes....
by Gary Chandler | May 4, 2017 | Behavioral Health, Issue Management, Market Research, Social Media
Social Media Increases Anxiety By Denis Campbell, The Guardian Social media harms young people’s mental health, according to research by two health organizations. A poll of teens aged 14-24 shows Instagram, Facebook, Snapchat and Twitter increased feelings of...
by Gary Chandler | Nov 26, 2016 | Content Marketing, Market Research, Marketing, Media Relations, Social Media
Facebook Dominates Social Media A majority of Americans now get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. In addition to measuring the broad impact and meaning of social media, we have...
by Gary Chandler | Jul 8, 2016 | Cause Marketing, Issue Management, Marketing, Public Relations, Social Media
Research Shows That Customers Prefer Email By Daniel Burstein, Marketing Sherpa The amount of channels available to communicate with stakeholders has expanded dramatically over the past decade and options continue to grow. To help you communicate with your customers,...
by Gary Chandler | Apr 26, 2016 | Market Research, Media Relations, Public Relations, Search Engine Marketing, Social Media, Sponsorships
Communication Strategies Must Include Mobile Tactics Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that caught our...
