by Gary Chandler | May 4, 2017 | Behavioral Health, Corporate Social Responsibility, Issue Management, Market Research, Polls, Social Media
Poll Shows Instagram, Facebook, Snapchat and Twitter Increase Anxiety By Denis Campbell, The Guardian Social media harms young people’s mental health, according to research by two health organizations. A poll of teens aged 14-24 shows Instagram, Facebook, Snapchat and...
by Gary Chandler | Nov 26, 2016 | Content Marketing, Market Research, Marketing, Media Relations, Social Media
Facebook Dominates Social Media A majority of Americans now get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. In addition to measuring the broad impact and meaning of social media, we have...
by Gary Chandler | Jul 8, 2016 | Cause Marketing, Issue Management, Market Research, Marketing, Public Affairs, Public Relations, Social Media
Research Shows That Customers Prefer Email By Daniel Burstein, Marketing Sherpa The amount of channels available to communicate with stakeholders has expanded dramatically over the past decade and options continue to grow. To help you communicate with your customers,...
by Gary Chandler | Apr 26, 2016 | Market Research, Media Relations, Public Relations, Search Engine Marketing, Social Media, Sponsorships
Communication Strategies Must Include Mobile Tactics Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that caught our...
by Gary Chandler | Apr 30, 2014 | Advocacy, Branding, Content Marketing, Market Research, Marketing, Media Relations, Public Relations, Search Engine Marketing, Social Media
How To Integrate Social Media Strategies With Online Marketing By Nate Elliott, Kim Celestre, and Zachary Reiss-Davis With David Truog and Sarah Takvorian at Forrester Research. Nearly every marketer and public affairs strategist uses social media today, but too few...
by Gary Chandler | Jun 26, 2001 | Branding, Issue Management, Market Research, Marketing, Public Affairs, Public Relations
Phoenix Marketing Firm Explains Importance Of Marketing Plan I often speak with prospective clients who don’t have the patience or the budget for a marketing plan. As I explain, failure to plan is planning to fail. They can’t afford to skip this important...
