Harness the power of public opinion and public policy.
If you’re building your brand, your bottom line or a better world, Crossbow can help. We have influenced public opinion, public policy and business decisions around the world for more than 30 years. We have generated millions of dollars in revenue, stockholder equity and media coverage for our clients. We’re helping stakeholders tackle some of the most urgent issues of our time.
Turn issues into opportunities on Main Street, Wall Street and Capitol Hill. Aim higher with Crossbow.
Issue Management. Public Affairs. Public Relations.
Boycott Flattened By Bill Of Rights Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated plenty of free publicity and a...read more
Honesty Key To Crisis Communications No business likes to enter crisis mode. As a leader, you may not know how to respond to tough questions and negative media coverage. You can add insult to injury by making misstep after misstep in your actions and statements. You...read more
Public Opinion, Science Ignored The Endangered Species Act is the most important law in the United States for conserving biodiversity and halting the extinction of species. The Trump administration, aided by Citizens United, is poised to cripple the Act to promote...read more
Reforming Policies, Practices Can Save Lives Neurodegenerative disease and autism have been surging around the world for the past 30 years. A man-made environmental disaster is creating a public health disaster that’s still unfolding in many ways in most nations....read more
Health, Safety Concerns Remain Fracking isn't new to the Rocky Mountains. The oil industry drilled its first fracking well in Colorado near Boulder in 1901. The practice gained notoriety in the state with the infamous oil shale project near Parachute several decades...read more
Website Content Critical To User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value....read more